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Banning targeted advertising means the vast majority of people see irrelevant employment ads. Every lumberjack and security guard on Facebook will see useless
by SamReidHughes 7y ago
Banning targeted advertising means the vast majority of people see irrelevant employment ads. Every lumberjack and security guard on Facebook will see useless software engineering ads, or nursing, or whatever is the hard to recruit field du jour. This means less people see ads for jobs for them, and that hurts untalented, unskilled regular people the most, because their job ads aren’t going to outcompete highly paid fields on price.
- dschuetz 7y agoRegarding ads for consumer goods, you're right. But ads for jobs should not be handled the same way. That's another market entirely. Imagine you being happy with your current employment, but you are bombarded with "outstanding employment offer" ads from shady recruiters? Not such a bright idea, right?
- throwaway2048 7y agoI think I'm willing to endure the horrors of insufficiently targeted advertising.
- SamReidHughes 7y agoI think pulling a gender lever means the ad targeting is just incredibly crappy. Let people identify what career they want jobs in, and target by that. Targeting ads towards age is no different than showing up at a university career fair. It's more efficient to target age groups that change jobs more frequently. Old people can put on their big boy pants and use LinkedIn.
- tbyehl 7y agoAll the employment ads I see are already irrelevant. I'm highly compensated for the type of IT work I do and ad targeting thinks I would like to drive for UPS or Uber or work in an AT&T call center? No thanks.