3 ms·

Ok, so are you allowed to place employment ads in Cosmo? Is it Ok just because it’s overwhelming likely to be women who see it, versus algorithmically targetin

by zaroth 7y ago

Ok, so are you allowed to place employment ads in Cosmo? Is it Ok just because it’s overwhelming likely to be women who see it, versus algorithmically targeting women?

gbear605 7y ago
That is how it works legally, yes.
- shkkmo 7y ago
  No, that is not how it works. > The laws enforced by EEOC prohibit an employer or other covered entity from using neutral employment policies and practices that have a disproportionately negative effect on applicants or employees of a particular race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), or national origin, or on an individual with a disability or class of individuals with disabilities, if the polices or practices at issue are not job-related and necessary to the operation of the business. [0] [0] https://www.eeoc.gov//laws/practices/ https://www.eeoc.gov//laws/practices/
  - nl 7y ago
    Are you a lawyer? I'm not. But I don't believe you are right - advertising in a magazine doesn't exclude people just because their demographic doesn't target them. If you ran a job ad for a make-up person in women's magazine there is nothing stopping a man who is also interested in make up seeing it and applying. That is different to the Facebook system, where there was no way for someone from the excluded classes to see the ad.
    - shkkmo 7y ago
      I am not a lawyer, but I am directly quoting the US Government Agency that is responsible for enforcing these laws. US employment law prohibits a large number of normally OK employment practices when they have a disparate impact on protected classes. > For example, an employer's reliance on word-of-mouth recruitment by its mostly Hispanic work force may violate the law if the result is that almost all new hires are Hispanic. [0] [0] https://www.eeoc.gov//laws/practices/ https://www.eeoc.gov//laws/practices/
TheSpiceIsLife 7y ago
Can someone tell me, does Cosmopolitan magazine run job ads?
- spamizbad 7y ago
  It doesn't.
  - greggman2 7y ago
    Working Mother Magazine runs ads for jobs if someone wants a more concrete example to use one way or another https://jobs.workingmother.com/ https://jobs.workingmother.com/
shkkmo 7y ago
> Ok, so are you allowed to place employment ads in Cosmo? Yes, if you take care to balance your ad placement so that your job opening advertising policy is not biased against protected classes. > because it’s overwhelming likely to be women who see it, versus algorithmically targeting women? That doesn't matter. What matters is the end effect of the advertising policy.
- greggman2 7y ago
  In that case the targeted facebook ads would not be illegal if they were balanced by targeted ads at the groups excluded from the first? Or also not illegal if it can't be proven to have had an actual effect?

by zaroth 7y ago

Ok, so are you allowed to place employment ads in Cosmo? Is it Ok just because it’s overwhelming likely to be women who see it, versus algorithmically targeting women?

gbear605 7y ago

That is how it works legally, yes.

shkkmo 7y ago
No, that is not how it works. > The laws enforced by EEOC prohibit an employer or other covered entity from using neutral employment policies and practices that have a disproportionately negative effect on applicants or employees of a particular race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), or national origin, or on an individual with a disability or class of individuals with disabilities, if the polices or practices at issue are not job-related and necessary to the operation of the business. [0] [0] https://www.eeoc.gov//laws/practices/ https://www.eeoc.gov//laws/practices/
- nl 7y ago
  Are you a lawyer? I'm not. But I don't believe you are right - advertising in a magazine doesn't exclude people just because their demographic doesn't target them. If you ran a job ad for a make-up person in women's magazine there is nothing stopping a man who is also interested in make up seeing it and applying. That is different to the Facebook system, where there was no way for someone from the excluded classes to see the ad.
  - shkkmo 7y ago
    I am not a lawyer, but I am directly quoting the US Government Agency that is responsible for enforcing these laws. US employment law prohibits a large number of normally OK employment practices when they have a disparate impact on protected classes. > For example, an employer's reliance on word-of-mouth recruitment by its mostly Hispanic work force may violate the law if the result is that almost all new hires are Hispanic. [0] [0] https://www.eeoc.gov//laws/practices/ https://www.eeoc.gov//laws/practices/

TheSpiceIsLife 7y ago

Can someone tell me, does Cosmopolitan magazine run job ads?

spamizbad 7y ago
It doesn't.
- greggman2 7y ago
  Working Mother Magazine runs ads for jobs if someone wants a more concrete example to use one way or another https://jobs.workingmother.com/ https://jobs.workingmother.com/

shkkmo 7y ago

> Ok, so are you allowed to place employment ads in Cosmo? Yes, if you take care to balance your ad placement so that your job opening advertising policy is not biased against protected classes. > because it’s overwhelming likely to be women who see it, versus algorithmically targeting women? That doesn't matter. What matters is the end effect of the advertising policy.

greggman2 7y ago
In that case the targeted facebook ads would not be illegal if they were balanced by targeted ads at the groups excluded from the first? Or also not illegal if it can't be proven to have had an actual effect?