Did you read the article? This article is arguing large reductions, not complete eliminations. How is that black and white? A talk I attended by this same au

Did you read the article? This article is arguing large reductions, not complete eliminations. How is that black and white? A talk I attended by this same author, in maybe 2010, is what caused me to dramatically decrease my meat intake. His framing was compelling: eating meat is bad for several reasons, but also enjoyable and hard to avoid, so just eat a lot less. Since that day my intake has easily been < 50% of what it was before, probably closer to 75% less. I just don't eat meat unless I have a good reason to: social gathering/celebration, really bad alternatives, or just a day where my willpower is low due to some other emotional load. It really hasn't been hard, and is getting easier with things like Impossible Burger.