I suppose my implied question here is why control the market in that way even if they do have the practical ability to do so? If there is a market for simple, g

I suppose my implied question here is why control the market in that way even if they do have the practical ability to do so? If there is a market for simple, good quality products and people willing to pay a fair price for them, why would you exclude it, particularly in favour of a market where more of your revenue comes from dubious sources that could backfire in terms of PR and/or be less reliable in terms of future potential earnings?