As a Dev who worked on finance industry apps, you can get Dev buyin. However, if your motivating them based on selling the company then you should do that other

As a Dev who worked on finance industry apps, you can get Dev buyin. However, if your motivating them based on selling the company then you should do that otherwise your devs will leave in droves. The main thing you need to show devs is that people are using their code. Nothing is more depressing for a Dev than code that doesn't ship, followed only by code that people don't use.