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I'm slightly surprised at the necessity of detailing the importance of exact white spacing of the company name. I would expect the talented employees to know pe
by tasuki 7y ago
I'm slightly surprised at the necessity of detailing the importance of exact white spacing of the company name. I would expect the talented employees to know perfectly how to spell the name of their detail-oriented employer.
- sokoloff 7y agoAnother view is that this is one way (among many) in which detail orientation is reinforced and transmitted as an essential part of the culture.
- droithomme 7y agoI related to his memo mention! Almost certainly some employees were writing some of these on occasion in their sigs in emails to clients: D.E. Shaw & Co. D.E.Shaw&Co. DE Shaw & Co D. E. Shaw. It's a branding consistency issue. The space and what it conveys (attention to detail) is incredibly important in retaining the trust of some clients who are likewise particular. Some years ago I sent out a memo about the use of an apostrophe in a company name that was perhaps received similarly. Some think it doesn't matter. It matters to some. That's who it is done for.
- tasuki 7y agoOh I can relate too. I was just surprised the super-elite employees would make such basic mistakes.