In business school we have a framework for understanding customer needs.. jobs to be done (functional, emotional, social). In this case the "job to be done" is

In business school we have a framework for understanding customer needs.. jobs to be done (functional, emotional, social). In this case the "job to be done" is probably not really to listen to news/music (there's a million better things for this). Likely it's emotional.. decoration, nostalgia, "toy" Therefore alternatives to this product are not other radios but other fun decorations, throw back items, or simple electronic devices. -- For modeling I think this is similar to "the light phone" that also did well on crowd funding. So I think there is a trend here.