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> Even with perfect 24/7 targeted advertising, Toyota's maximum possible upside is selling me one Camry every two years. Once they reach that point, any further
by cameronbrown 7y ago
> Even with perfect 24/7 targeted advertising, Toyota's maximum possible upside is selling me one Camry every two years. Once they reach that point, any further marketing spend is wasted.
Not necessarily. Growing their brand and making it more trustworthy has intangible benefits, but they do exist. The idea is to make you feel better about their company.