I don't think it's necessarily Elon, but the goal. Elon and SpaceX are aiming to colonize Mars. That is something that is inspiring, ambitious, and will radical

I don't think it's necessarily Elon, but the goal. Elon and SpaceX are aiming to colonize Mars. That is something that is inspiring, ambitious, and will radically change our species forever. It's going to attract people who also want to see this goal achieved and are going to work to make that happen. By contrast when companies don't really have a goal, outside of making money, they're going to attract employees who also don't really have goals, outside of earning money. There was a really awesome multi-part piece on SpaceX and WaitButWhy [1] that was proposed by Elon and made with his input. It covers pretty much everything and provides a really great overview alongside lots of nice little insights. [1] - https://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-man.html https://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-...