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Did you actually watch the keynote? It's painfully obvious they are marketing it specifically to reference monitor buyers. They stressed the features those cust
by ztjio 7y ago
Did you actually watch the keynote? It's painfully obvious they are marketing it specifically to reference monitor buyers. They stressed the features those customers would care about super hard and made outright comparisons to products only those buyers would even know exist let alone actually buy.
So yes, their primary market target is that group.
That being said, coming out and saying "Hey man, we made this thing that normally costs like $40k for only $5k isn't that pretty impressive?" should resonate with anyone interested in tech. I guess the issue here is that Apple assumed people not interested in this product would just not get all upset about something that doesn't involve them. But that's not how we are these days is it? Seems like people can't help but attack everything they see that doesn't precisely please them.
- CRConrad 7y agoIt's impressive but still a bit too... rarefied. I suppose most people who were upset about it were so because Apple looks like it's bragging “Look, we're not just for billionaires any more, now mere multi-millionaires can afford our products!” And this is entirely Apple's own fault: They've been fostering the idea that their product shows are hugely important and relevant, that their walled garden is where it's at. So of course ordinary people will expect the stuff shown there to (be at least supposed to) be relevant to... Well, ordinary people. Sure, this screen, and its stand and everything, certainly deserves praise and adulation from its intended target audience. But the place to present it and receive that adulation is at the Obscure Graphic Artists Conference (attendance 837), not an event aimed at the general compunerdy public. Personally, I'll be impressed when they repeat the feat at human scale and present a monitor that used to cost $5K for $500.