The value of Facebook, Google, MSFT, GE, etc. also fluctuates (see stock charts) as well. Thus I am not exactly sure what your point is; I admitted I was offer

The value of Facebook, Google, MSFT, GE, etc. also fluctuates (see stock charts) as well. Thus I am not exactly sure what your point is; I admitted I was offering only an alternate POV. "Facebook is not substitutable" - I am sure that 5 years ago some were saying the same about MySpace. In fact, they were! 60 seconds of searching found me: http://www.techdirt.com/articles/20061005/104155.shtml http://www.techdirt.com/articles/20061005/104155.shtml (MySpace should have been valued at $20 Billion according to Brad Greenspan) http://www.itstheroi.com/search-engine-marketing/google-%E2%80%93-myspace-deal-a-huge-setback-for-community-sites/ http://www.itstheroi.com/search-engine-marketing/google-%E2%... (Google/MySpace deal to add $15 Billion to valuation of parent company News Corp.; deal is a huge setback to other sites) http://mashable.com/2006/09/27/myspace-worth-20-billion/ http://mashable.com/2006/09/27/myspace-worth-20-billion/ (RBC analyst evaluates MySpace) http://mashable.com/2006/07/11/myspace-americas-number-one/ http://mashable.com/2006/07/11/myspace-americas-number-one/ (MySpace has 80% of social network traffic, Facebook < 8% )