That's a very good point. The download was a very effective marketing tool whether the musician wanted it to be or not. Really, the hardest thing in these crea

That's a very good point. The download was a very effective marketing tool whether the musician wanted it to be or not. Really, the hardest thing in these creative industries is marketing, promoting your personal or band brand identity and developing a following. Smart communities wait to see where paths form and then put in walkways. Smart marketing is seeing what actually works to promote your product and then encouraging more of it. Clearly for the described musician downloads were building a fan base from which he was able to then make a living.