> Estimates on the cost of doing that range from 10x to 100x the cost of creating plastic out of raw pre-cursor chemicals. The reality is that there isn't a mar

> Estimates on the cost of doing that range from 10x to 100x the cost of creating plastic out of raw pre-cursor chemicals. The reality is that there isn't a market for $20 coffee cups over $2 coffee cups because they are "100% post consumer". Plastic cups cost about a penny to manufacture (at least I can buy 1000 for £10). Many people will certainly pay 10p for recycled cups, and possibly more.