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> This benefits the newssite, not google. Since Google makes money off of most online ad sales, it often directly benefits Google as well.
by shkkmo 7y ago
> This benefits the newssite, not google.
Since Google makes money off of most online ad sales, it often directly benefits Google as well.
- PyroLagus 7y agoIf the news site uses AdSense, which quite a few do, then yes. But I'm not sure if Google's extra profit is that significant. Especially when compared to the benefits the news sites get.
- shkkmo 7y agoWhile Google does have Facebook as a real competitor, that competition is not on the ad networks side. Google controls the vast majority of ad networks sales (i.e. ads placed on publisher's sites) Google makes a significant portion of the value for each ad. > For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. [ 0] [0] https://support.google.com/adsense/answer/180195?hl=en https://support.google.com/adsense/answer/180195?hl=en