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Users will have less incentive to click on links without a little preview. Publishers will scratch their head about numbers getting worse. Smart publishers will

Users will have less incentive to click on links without a little preview. Publishers will scratch their head about numbers getting worse. Smart publishers will enable previews. Soon, everyone will enable previews. Well done!

iMerNibor 7y ago
> Soon, everyone will enable previews. Only on the big websites though, why would a news org bother with small or tiny news aggregators? The small websites will have to shut down while google will get even stronger. (This happened in germany already when they introduced a very similar law)
- Traubenfuchs 7y ago
  I do not know about the technical details. Is it more effort than putting something in your robots.txt or putting a meta tag in your HTML?
  - ru999gol 7y ago
    That's not really the question, the news sites will give Google explicit permission to use their content while not granting the same usage rights to any other smaller EU-based search/news-aggregation service. That's why every single person who knows what they are talking about has warned about this law from the beginning, but they were all ignored. Now this deals incredible damage to the future of EU internet companies and helps established big US corps. Everyone knew that, its just business as usual with the corrupt to the core and incompetent EU.
  - shkkmo 7y ago
    Yes, this law requires an explicit agreement between each publisher and each aggregator to determine the price (probably 0 for Google) under which the snippets may be used. A much better law would have standardized a set of headers or meta tags, similar to what Google uses, to allow publishers to specify allowed usage and created penalties for aggregators that don't respect those headers.
tannhaeuser 7y ago
It still remains to be seen whether news sites get more actual clicks from direct visits vs getting nothing from clicks on Google properties (via snippets/link previews and AMP). Data of the past ain't conclusive being from isolated country-specific actions whereas copyright reform is eventually implemented in all EU member states.
- ru999gol 7y ago
  I fail to comprehend why this being done across the EU is supposed to make any difference? Its not like there were competing news outlets across the EU due to the language barriers. What after the EU implemented it and it still isn't magically working how you deluding yourself into? We just have to make it international then? No its exactly as foolish as everyone with half a brain has been saying and warning everyone for years and its only hurting smaller EU internet companies (if there are still any at all left under the many disastrous EU decisions).
  - tannhaeuser 7y ago
    How is this supposed to hurt smaller internet companies? If anything, it makes people visit smaller sites for original content and content-based rather than targetted, analytics-heavy ad models.
    - shkkmo 7y ago
      Smaller aggregator companies have a worse position to negotiate from and are less worth the effort from large publishers. This law will have the effect of reducing competion to Google News. In what way do you envision this helping smaller sites?
nobodyshere 7y ago
I find it really awkward. Are they that blind?
buboard 7y ago
Not so sure. Look at the US situation: most of the news results you click on are now paywalls. Is it a better that people just read the google snippet and don't even bother further? Publisher gets nothing, and i read less US media now. In the end i m not sure this one is not more profitable. The reality of the situation is this: there is a lot of money in advertising. Google is sucking all of this ... and recently even more than ever. Google should go back to being the gatekeeper that gives a lifeline to content sites. Honestly , i think it's stupid for google to be trying to make itself a content site, it's a self-destructive strategy. It's sad that it has to be done with legal action.

iMerNibor 7y ago

> Soon, everyone will enable previews. Only on the big websites though, why would a news org bother with small or tiny news aggregators? The small websites will have to shut down while google will get even stronger. (This happened in germany already when they introduced a very similar law)

Traubenfuchs 7y ago
I do not know about the technical details. Is it more effort than putting something in your robots.txt or putting a meta tag in your HTML?
- ru999gol 7y ago
  That's not really the question, the news sites will give Google explicit permission to use their content while not granting the same usage rights to any other smaller EU-based search/news-aggregation service. That's why every single person who knows what they are talking about has warned about this law from the beginning, but they were all ignored. Now this deals incredible damage to the future of EU internet companies and helps established big US corps. Everyone knew that, its just business as usual with the corrupt to the core and incompetent EU.
- shkkmo 7y ago
  Yes, this law requires an explicit agreement between each publisher and each aggregator to determine the price (probably 0 for Google) under which the snippets may be used. A much better law would have standardized a set of headers or meta tags, similar to what Google uses, to allow publishers to specify allowed usage and created penalties for aggregators that don't respect those headers.

tannhaeuser 7y ago

It still remains to be seen whether news sites get more actual clicks from direct visits vs getting nothing from clicks on Google properties (via snippets/link previews and AMP). Data of the past ain't conclusive being from isolated country-specific actions whereas copyright reform is eventually implemented in all EU member states.

ru999gol 7y ago
I fail to comprehend why this being done across the EU is supposed to make any difference? Its not like there were competing news outlets across the EU due to the language barriers. What after the EU implemented it and it still isn't magically working how you deluding yourself into? We just have to make it international then? No its exactly as foolish as everyone with half a brain has been saying and warning everyone for years and its only hurting smaller EU internet companies (if there are still any at all left under the many disastrous EU decisions).
- tannhaeuser 7y ago
  How is this supposed to hurt smaller internet companies? If anything, it makes people visit smaller sites for original content and content-based rather than targetted, analytics-heavy ad models.
  - shkkmo 7y ago
    Smaller aggregator companies have a worse position to negotiate from and are less worth the effort from large publishers. This law will have the effect of reducing competion to Google News. In what way do you envision this helping smaller sites?

nobodyshere 7y ago

I find it really awkward. Are they that blind?

buboard 7y ago

Not so sure. Look at the US situation: most of the news results you click on are now paywalls. Is it a better that people just read the google snippet and don't even bother further? Publisher gets nothing, and i read less US media now. In the end i m not sure this one is not more profitable. The reality of the situation is this: there is a lot of money in advertising. Google is sucking all of this ... and recently even more than ever. Google should go back to being the gatekeeper that gives a lifeline to content sites. Honestly , i think it's stupid for google to be trying to make itself a content site, it's a self-destructive strategy. It's sad that it has to be done with legal action.