> With 8% of surfers clicking 87% of ads (can't find the link, it was on here a while ago) http://news.ycombinator.com/item?id=2101163 http://news.ycombinator.

> With 8% of surfers clicking 87% of ads (can't find the link, it was on here a while ago) http://news.ycombinator.com/item?id=2101163 http://news.ycombinator.com/item?id=2101163 As many people pointed out, that study was relavent to "display ads" only, so Google's context ads aren't really in that same boat.