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Only danger for Google is Facebook, in my opinion. Only they have potential to compete with Google in ads arena
by yhlasx 16y ago
Only danger for Google is Facebook, in my opinion. Only they have potential to compete with Google in ads arena
- fnazeeri 16y agoGood point. Because of the user profile, FB can say with greater certainty that an ad was clicked on by a real person.
- yhlasx 16y agoDespite that, they can display ads with bigger accuracy. They have all info about users. But Google has made a very precise step with android. And anyone who would like to compete with them in this arena is still FAR behind.
- girlvinyl 16y agoI agree completely. Let's say I'm an advertiser. I can put my ads next to a wall of search results, on some random blogs, etc... OR I can put my ads next to the photos, videos and profiles of the target customer's friends and relatives. Facebook allows an advertisers to tap directly into potential customer's lives, associating themselves directly. Plus, fb has nearly perfect demographic information. If I want to advertise ONLY to divorced single moms, ages 35-45 in Cleveland who have birthdays in December, and identify as republican, I've got all that info right there on fb. Google can only guess.