> Whereas you can price at $3 and look like a champ But who thinks you look like a champ? To Person A (the person who won't pay more than $2), they won't be a

> Whereas you can price at $3 and look like a champ But who thinks you look like a champ? To Person A (the person who won't pay more than $2), they won't be a customer because you've outpriced them. To Person B (the shopper who doesn't care if they pay $3 vs. $4) you look exactly the same, because they probably put the Avocado in their cart without even checking the price.