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Coupons are typically for low-margin goods, such as groceries. There's not much "more" to deliver. And companies do it because they tend to get more profit tha
by scott_s 7y ago
Coupons are typically for low-margin goods, such as groceries. There's not much "more" to deliver. And companies do it because they tend to get more profit than if they didn't do it.
- maerF0x0 7y agoThere's tons more to deliver and companies are innovating in the space. For example those prepared dinners you still cook fresh, impossibly meatless meat, delivery instead of shop yourself, direct farm to consumer (powered by ecommerce)
- scott_s 7y agoThat's a different product than a can of corn, which you can sometimes find a coupon for.
- Marsymars 7y agoThough I've never seen a coupon for say, a fresh head of broccoli.
- vkou 7y agoWhich are all luxury upsells on life-ncessary goods, that the 90% of the population can't, or doesn't want to waste money on. Coupons and similar time-wasters optimize the revenue that you get from that 90%.