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> According to LinkedIn, there are more corporate comms personnel working for Bezos at Amazon (969) than journalists working for Bezos at the Washington Post (7

> According to LinkedIn, there are more corporate comms personnel working for Bezos at Amazon (969) than journalists working for Bezos at the Washington Post (798). Holy shit. Edit: I interpreted that as 969 working on Bezos' personal brand. On second glance they probably just mean 969 corporate comms personnel in Amazon. In which case I retract my "holy shit"

umeshunni 7y ago
Yeah, this feels like a bad comparison. One is a major international company with close to a million employees, hundreds of billions in revenue and operations in a 100+ countries. The other is a small media firm based in one country with a thousand employees and a few hundred million in revenue. To make matters worse, Amazon has a reasonable mission statement - to build a place where people can come to find and discover anything they might want to buy online, whereas WaPo's mission statement is "Democracy Dies in Darkness". Yogababble score - 10/10
- JumpCrisscross 7y ago
  > One is a major international company...the other is a small media firm based in one country The point is a single company's PR force rivals a major newspaper's entire staff. The Fourth Estate is outmanned and outgunned. > WaPo's mission statement is "Democracy Dies in Darkness" No, it's a seven-principle list [1]. Stringing together points one and two, it is "to tell the truth as nearly as the truth may be ascertained...concerning the important affairs of America and the world." "Democracy dies in darkness" is a tag line. [1] https://www.washingtonpost.com/news/ask-the-post/wp/2016/01/01/policies-and-standards/#missionstatement https://www.washingtonpost.com/news/ask-the-post/wp/2016/01/...
  - zaroth 7y ago
    Can the Yogababble scale go higher than 10?
    - deleted 7y ago
      [deleted]
Edmond 7y ago
It may not be as off-base as you think. Remember, corp PR roles by definition are corporate. In other words their work is primarily geared up the corp ladder, as such they may as well just be "working for Jeff".

umeshunni 7y ago

Yeah, this feels like a bad comparison. One is a major international company with close to a million employees, hundreds of billions in revenue and operations in a 100+ countries. The other is a small media firm based in one country with a thousand employees and a few hundred million in revenue. To make matters worse, Amazon has a reasonable mission statement - to build a place where people can come to find and discover anything they might want to buy online, whereas WaPo's mission statement is "Democracy Dies in Darkness". Yogababble score - 10/10

JumpCrisscross 7y ago
> One is a major international company...the other is a small media firm based in one country The point is a single company's PR force rivals a major newspaper's entire staff. The Fourth Estate is outmanned and outgunned. > WaPo's mission statement is "Democracy Dies in Darkness" No, it's a seven-principle list [1]. Stringing together points one and two, it is "to tell the truth as nearly as the truth may be ascertained...concerning the important affairs of America and the world." "Democracy dies in darkness" is a tag line. [1] https://www.washingtonpost.com/news/ask-the-post/wp/2016/01/01/policies-and-standards/#missionstatement https://www.washingtonpost.com/news/ask-the-post/wp/2016/01/...
- zaroth 7y ago
  Can the Yogababble scale go higher than 10?
  - deleted 7y ago
    [deleted]

Edmond 7y ago

It may not be as off-base as you think. Remember, corp PR roles by definition are corporate. In other words their work is primarily geared up the corp ladder, as such they may as well just be "working for Jeff".