You can do the same exact thing with facebook advertising. People have done it (job ads, apartments, etc.). This is just targeted at banner/Web vs. social media

You can do the same exact thing with facebook advertising. People have done it (job ads, apartments, etc.). This is just targeted at banner/Web vs. social media. Doesn't make it any more or less icky, just saying that it's not the only method/it's happening already.