At this point, what with the cornucopia of social fitness platforms, I'd like to know what makes your product different and better. I'm slowly developing a tou

At this point, what with the cornucopia of social fitness platforms, I'd like to know what makes your product different and better. I'm slowly developing a tough skin against platforms like these, but I'm still vaguely interested, because no one seems to have done it well yet (they all just seem to join in for the hell of it). The fact that you even use a .com and non-cute name already puts you ahead of most people.