True for a lot of industries. Unfortunately, there are two corporate responses to this: 1) Software is a strategic competitive advantage and market differentiat

True for a lot of industries. Unfortunately, there are two corporate responses to this: 1) Software is a strategic competitive advantage and market differentiator and 2) Software is a cheap commodity that can be outsourced and cobbled together from lowest-bidder parts. Not only do both attitudes exist at different companies but, in my experience, a single company can flip between "software is our secret sauce!" to "let's focus on our core strengths and outsource the rest!" in a heartbeat depending on what the venture capitalists say that week. Using some SAAS is often smart and useful but if you're outsourcing your core business processes and new development for the sake of short-term efficiency, you're handing the keys of innovation for your company over to somebody else.