Interesting the difference between the topline description "exposed to hundreds of items disguised as editorial content" and the one later in the page "10 artic

Interesting the difference between the topline description "exposed to hundreds of items disguised as editorial content" and the one later in the page "10 articles". Could it be that a company which sells deception is playing a bit fast and loose with its claims? Also, I think it would be very interesting to set up a honeypot for this and see what kinds of changes it drives. Anyone interested in splitting the cost for an experiment?