I'd recommend against falling into some mode of cargo cult thinking on this one. A key part of whether self serve is going to work is to look at how fragmented

I'd recommend against falling into some mode of cargo cult thinking on this one. A key part of whether self serve is going to work is to look at how fragmented the requirements and use cases are across different customers. In many cases, there will be a good amount of domain customization, which invariably makes it difficult to go into self serve. Most of the examples provided are around utility/productivity apps which all tend to have very similar requirements across a large customer base..