Twitter is an interesting case where I feel that they found their ideal feature set by around 2011 or so. They had chronological tweets, likes and retweets work

Twitter is an interesting case where I feel that they found their ideal feature set by around 2011 or so. They had chronological tweets, likes and retweets worked logically, everything was great. Unfortunately, they never made any money this way and needed to increase "user engagement" to show us more ads. So they abandoned the chronological timeline for what they thought was best, they started randomly showing stranger's likes. At least they've finally given back the option to switch to "Latest Tweets", but it's pretty telling that the site 'forgets' that setting every month or so and tries to show you what they think you want again.