Advertising is obnoxious when it is interruptive. Surely, the bakers would like to read more about your product when they are looking for software solutions for

Advertising is obnoxious when it is interruptive. Surely, the bakers would like to read more about your product when they are looking for software solutions for bakeries. But interruptive ads (like cold calling, TV ads etc.) do not respect the audience's context. Make your product easily discoverable but only with the right targeting. And avoid push-based advertising like bulk emails, SMS, cold calls.