Wait? People need to have heard of a product before they'll buy it? And people who make products need to be the ones to tell people about them? Next you'll t

Wait? People need to have heard of a product before they'll buy it? And people who make products need to be the ones to tell people about them? Next you'll try to tell me water is wet or that the earth revolves around the Sun. Surely you have something to add to the subject other than truisms.