The article is a nice read, but it fails the answer the question in the headline. If a company has a huge business and it's shrinking by a couple of percent a y

The article is a nice read, but it fails the answer the question in the headline. If a company has a huge business and it's shrinking by a couple of percent a year, does the company unavoidably go bancrupt? I don't think so. There are plenty of successful businesses with a smaller customer base. The problem is mismanagement, corporational slowness, lying about the facts, creative if not illegal bookkeeping etc etc. Best demonstrated by the fact that management has got multi million bonus payments during recent years.