I think Zuck's wardrobe is his own aethistic choice. It was aesthetic decisions that made facebook dominant. He obviously has a certain visual style that he pre

I think Zuck's wardrobe is his own aethistic choice. It was aesthetic decisions that made facebook dominant. He obviously has a certain visual style that he prefers and that he considers important. Remember that facebook, out of all the social networking sites, was the least ugly. It had a simple, conservative look without looking archaic. It was understated and tasteful. This reflects one of Zuck's greatest strengths. His intuitive ability to select an aesthetic. Facebook was preferable to MySpace in no small part due to the modern uncluttered UI. Zuck doesn't look like RMS or Steve Jobs or Fred Astaire. He looks like Zuck.