I believe that the plan to hide likes on Instagram is to help FB get a larger cut of the influencer revenue stream. If influencers can't readily prove their val

I believe that the plan to hide likes on Instagram is to help FB get a larger cut of the influencer revenue stream. If influencers can't readily prove their value to ad-buyers without getting analytics data from Instagram, buyers will turn to Instagram either for those data or simply place ads directly with Instagram.