4 ms·

Is this memeified announce video typical for official Tesla marketing? It’s so casual it is hard to take seriously. Tesla is not your father’s car.

cj 7y ago
> Tesla is not your father’s car. But, it is (at least at that price point). Whenever I see a mercedes/audi/mclaren/tesla/maserati/bentley, it's almost always an older adult driving (40-60 if I had to guess). Probably because these cars aren't affordable for people until late in their career. (I'm in upstate NY, the demographics are surely on the younger side in the bay area where you have tech workers who earn enough early in their career to afford it) That style marketing video is incredibly confusing given the target market.
dhritzkiv 7y ago
Interesting that you call this memeified: it seems par for the course for present day marketing videos and it doesn't faze me. Then again, I am not my father.
automathematics 7y ago
They changed their branding 2-3 months ago. I thought it was weird at first, but it's kinda working. I'm personally sick of all the nice car commercials looking more like a Calvin Klein cologne ad.
- bredren 7y ago
  Do you recall exactly when? I suspect this video cost almost zero to make. Would be curious to see the changeover. Was it addressed / highlighted at the time?
  - mulcahey 7y ago
    Around July when they hired one Adam Koszary https://twitter.com/AdamKoszary/status/1130837644827660289?s=20 https://twitter.com/AdamKoszary/status/1130837644827660289?s... He apparently got hired because Elon likes his "absolute unit" sheep meme. https://www.businessinsider.com/tesla-hires-social-media-manager-from-elon-musks-favorite-museum-2019-5 https://www.businessinsider.com/tesla-hires-social-media-man... Their twitter has been a lot more whimsical since. For example: https://twitter.com/Tesla/status/1175048579829944320 https://twitter.com/Tesla/status/1175048579829944320
    - bredren 7y ago
      This looked like a fan made video, and I started to speculate in my comment that it was somebody that Elon liked, possibly emailed with occasionally so this is no surprise. Actually thought that kind of speculation we get down voted
zaroth 7y ago
Had a ~60 year old guy come up to me in the parking lot a couple weeks ago. He had just bought a Model S for his wife. He said, “I’ve always, always bought Mercedes. Oh man. Oooooh man. That thing. It’s just. So fast. You push the gas and...” I thought about saying, “What gas?” But I just congratulated him on his (wife’s) new car. (I drive a TM3, is why he approached me.)

cj 7y ago

> Tesla is not your father’s car. But, it is (at least at that price point). Whenever I see a mercedes/audi/mclaren/tesla/maserati/bentley, it's almost always an older adult driving (40-60 if I had to guess). Probably because these cars aren't affordable for people until late in their career. (I'm in upstate NY, the demographics are surely on the younger side in the bay area where you have tech workers who earn enough early in their career to afford it) That style marketing video is incredibly confusing given the target market.

dhritzkiv 7y ago

Interesting that you call this memeified: it seems par for the course for present day marketing videos and it doesn't faze me. Then again, I am not my father.

automathematics 7y ago

They changed their branding 2-3 months ago. I thought it was weird at first, but it's kinda working. I'm personally sick of all the nice car commercials looking more like a Calvin Klein cologne ad.

bredren 7y ago
Do you recall exactly when? I suspect this video cost almost zero to make. Would be curious to see the changeover. Was it addressed / highlighted at the time?
- mulcahey 7y ago
  Around July when they hired one Adam Koszary https://twitter.com/AdamKoszary/status/1130837644827660289?s=20 https://twitter.com/AdamKoszary/status/1130837644827660289?s... He apparently got hired because Elon likes his "absolute unit" sheep meme. https://www.businessinsider.com/tesla-hires-social-media-manager-from-elon-musks-favorite-museum-2019-5 https://www.businessinsider.com/tesla-hires-social-media-man... Their twitter has been a lot more whimsical since. For example: https://twitter.com/Tesla/status/1175048579829944320 https://twitter.com/Tesla/status/1175048579829944320
  - bredren 7y ago
    This looked like a fan made video, and I started to speculate in my comment that it was somebody that Elon liked, possibly emailed with occasionally so this is no surprise. Actually thought that kind of speculation we get down voted

zaroth 7y ago

Had a ~60 year old guy come up to me in the parking lot a couple weeks ago. He had just bought a Model S for his wife. He said, “I’ve always, always bought Mercedes. Oh man. Oooooh man. That thing. It’s just. So fast. You push the gas and...” I thought about saying, “What gas?” But I just congratulated him on his (wife’s) new car. (I drive a TM3, is why he approached me.)