Yes, generally speaking, who has more backlinks wins. But take into your consideration the following: - PR of the page of the backlink. A backlink from a page

Yes, generally speaking, who has more backlinks wins. But take into your consideration the following: - PR of the page of the backlink. A backlink from a page with PR 5 is better than 20 backlinks from pages with PR 0 - However, PR is not the only matter. There is also domain authority. A page with PR0 on a site with high domain authority (like NYT) could still outrank a PR3 page. - Anchor text of the backlink. Links like "Click here" or just a plain URL don't say a lot, in compare to "Security Camera" for example. - Where the link is placed on the page also matters. A link at the top or in the article beats links in the comment areas or at the footer.