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Clearly they had plenty of customers given that 150K people are stranded. So the reason they collapsed is because their cost structure wasn't aligned to serve
by mrnobody_67 7y ago
Clearly they had plenty of customers given that 150K people are stranded.
So the reason they collapsed is because their cost structure wasn't aligned to serve the volume of business they conducted.
- andyst 7y agoNot specifically. The article indicates changing market preferences for travel, digitisation of agency functions, emergence of low cost carriers and market disruption in airbnb as the underlying causes. Although they may have had 150k stranded customers it seems they were left with a low yielding segment selling products the market didn't need.
- tyingq 7y ago150K UK residents were stranded. 600K if you include people from other countries.