I don't think its "on purpose" in the sense of a grand conspiracy. If you're a designer, you cant keep sending the same clothes down the catwalk year after yea

I don't think its "on purpose" in the sense of a grand conspiracy. If you're a designer, you cant keep sending the same clothes down the catwalk year after year, if you design for a client, you cant really design the same stuff as last time. Everybody does it, even the software industry, the clothing industry just does it at a higher tempo. Ultimately, you don't have to play the game if you don't want to. The most stylish people I know don't really follow what's fashionable, and then there's me with jeans, t shirt, and a nearing on 20 year old jumper (that's vintage right?). If anything 'fashion' just seems to be a keeping up with the Joneses thing, rather than about looking good.