There are other comments about Patagonia specifically, but broadly speaking, there are a bunch of recent examples of companies whose business growth benefited f

There are other comments about Patagonia specifically, but broadly speaking, there are a bunch of recent examples of companies whose business growth benefited from adopting public political positions: Penzey's spices against Trump, Nike's Colin Kaepernick ads, or Chick-Fil-A and Hobby Lobby on political issues related to Christian faith. Eco-politics has been part of Patagonia's identity for decades and is arguably important to their business success. There's a growing sense among business leaders that companies benefit from participating more broadly in society than just making a profit. You can see this discussed in tons of business articles, and in the recent statement from Business Roundtable on the purpose of corporations.