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I think for an outdoors apparel company, being visibly concerned about conservation and global warming is very on-brand. Part of why people choose Patagonia is

I think for an outdoors apparel company, being visibly concerned about conservation and global warming is very on-brand. Part of why people choose Patagonia is their politics. Most companies you're not quite sure where to find those politics listed - because the front page is all products. I think it's brilliant for Patagonia to do the opposite here. It's not like people can't find the jackets after hitting the landing page.

Alupis 7y ago
> I think for an outdoors apparel company, being visibly concerned about conservation and global warming is very on-brand Except "Extinction" is pretty radical, extreme, and alarmist. Even for someone that supports doing something about global warming.
- cweagans 7y ago
  What exactly do you think the consequences are if we don't do anything about global warming? Mass extinction is not outside the realm of possibility.
- pfranz 7y ago
  It reminds me of the George Carlin bit, "Save the planet? The planet will be fine. We're the ones that are screwed."