The title of your book is "getting real." Doesn't that directly imply someone else is not "real?" 37Signals has very strong opinions about how things ought to

The title of your book is "getting real." Doesn't that directly imply someone else is not "real?" 37Signals has very strong opinions about how things ought to be done, and evangelizes them. So far it's worked brilliantly. If you didn't think that your way was a huge improvement, why would you have bothered to put all the work into Rails, Basecamp, etc? Don't back down just because people (myself included) rag on you sometimes!