Based on reputation it's tough for us to compete for students who are considering MIT, Stanford, or Ivy's. We have a few students who transfer from those school

Based on reputation it's tough for us to compete for students who are considering MIT, Stanford, or Ivy's. We have a few students who transfer from those schools because they want a more hands on education, but it's not the norm. Our outcomes set us apart from the next tier of universities. Average starting salary is north of $100k (on par or higher than any other CS degree) with strong placements at name brand companies. Unlike top universities with comparable outcomes, we draw from a much more diverse socio-economic range. We have struggled with the name a bit. On one hand we like that it sounds much more humble than trying to pick a "prestigious" sounding university name (and we don't like the ego involved with naming it after a person), but on the other many people don't grok that it's a proper college on first glance. Sticking with it for now...