I believe their goal is to expand to enterprise customers who would use Dropbox as a replacement for something like Google Drive. They seem to hypothesize that

I believe their goal is to expand to enterprise customers who would use Dropbox as a replacement for something like Google Drive. They seem to hypothesize that the way to win market share is through collaboration intelligence features and coordination features. I think it’s a bad hypothesis and really if they have a way to win market share it’s purely by being a cheaper / more basic option, then maybe start-ups or small businesses would choose it. But this goes against the premium pricing and branding they have created for consumer storage plans, and I think hamstrings them from doing anything else really. And at the end of the day, if Google is worried you’re underpricing them, they have way more levers to pull on to retain or win back customers, and more cushion to absorb losses. Just seems like a bad business strategy by Dropbox all around. Probably should just focus on how to deliver consumer storage accounts with lower and lower prices instead.