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Yes and no. The "tool" here is the internet, effectively the most immediate form of mass communication we've ever known. The ease and efficacy of swaying opini
by nkozyra 7y ago
Yes and no. The "tool" here is the internet, effectively the most immediate form of mass communication we've ever known.
The ease and efficacy of swaying opinion via this tool incites agents to utilize it more and more often. It has wider reach than, say, propaganda in film or distributed leaflets.
- nmussy 7y agoI'm not completely convinced than its reach is that much wider than previous forms of media. Social networks definitely made the Internet more insidious, with your friends and other "real people" acting as a proxy for disinformation; it's personalized mass printed words and sounds.
- luckylion 7y ago> the internet, effectively the most immediate form of mass communication we've ever known It's a multi-to-multi communication tool though, where a unidirectional medium like radio or TV allowed you to get the message out (while controlling that no other message went out), the internet is messy, there are competing messages and they aren't easily censored, you can't be sure to reach the intended recipient (back in the TV days, most people watched TV and there were only a limited amount of channels; even if you had the power to make the big media companies broadcast your message on the web, tons of people will not visit any of their sites in any given day), and you compete with cat pictures. It's communication by masses, not to masses. Traditionally, "mass communication" meant one-way-media usage to communicate to large parts of the audience.