You are right, and I ran into a few of those variations including "we still live together and sleep together, but we don't feel any emotional connection any mor

You are right, and I ran into a few of those variations including "we still live together and sleep together, but we don't feel any emotional connection any more." And point well taken about suspecting incompetence rather than malice. Or not even incompetence. I can easily imagine some poor overworked web developer (maybe someone like me!) trying to meet their deadlines and business requirements and not even realizing that the "funnel" should have had a filter at the very top instead of waiting until the end to note the error. This is why I try to put myself in the shoes of whoever is using my app and hopefully look at it from their perspective. I try not to just to ask myself if the interaction I'm building meets the technical requirements, but how will the person feel who is using my app?