>In reality, it is a great way to ensure a customer never comes back and likely does not recommend the company to others. I've make significant lifestyle chang

>In reality, it is a great way to ensure a customer never comes back and likely does not recommend the company to others. I've make significant lifestyle changes just because companies pissed me off enough to create a personal grudge. For example, I was an Xbox fanboy starting around 2005. Several years later I got a girlfriend and bought her an Xbox Live Gold subscription so she could play with me. It turned out not to be her thing, so I tried to cancel the service, except Microsoft made it an absolute nightmare. Reps bounced me from person to person, and several times I received a monthly bill despite the rep assuring me the account had been canceled. It filled me with such rage I canceled my own Live subscription, sold my Xbox 360, and swore off console gaming entirely. I'll be in the cold, cold ground before I give Microsoft another damn cent.