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Amazon has invested billions into the Alexa platform. It's staggering how many people work in the Alexa org. Now they have to try and make some money from all
by trenning 7y ago
Amazon has invested billions into the Alexa platform. It's staggering how many people work in the Alexa org.
Now they have to try and make some money from all this investment because nobody is replacing their echo every year. They've basically become a parody of themselves trying to dig themselves out of an 'AI' platform that never materialized into much more than hands free timer and audio player.
Their way to turn a profit is to shove it into every consumer device they can before consumers realize they don't need 15 different devices to turn on the lights.
- Analemma_ 7y agoIt must drive Amazon and Apple crazy that each has what the other needs. Amazon has a voice assistant that works perfectly, but doesn't have a device ecosystem so it can't have access to any of the data it needs to be truly useful (your calendar, email, etc.). Apple has the device ecosystem, but Siri is hot garbage. It's an interesting dilemma.
- onion2k 7y agoNow they have to try and make some money from all this investment because nobody is replacing their echo every year. I find it very hard to believe Amazon ever planned to make money on the hardware. Alexa is a convenient user interface for subscriptions to Amazon services (Music, Shopping, Fresh, etc). Putting the tech in to more things is an attempt to remove any barrier to buying other stuff from Amazon.