"the strange phenomenon with fad diets where they seem to work well for early adopters and not so well after they catch on. In the early stages of a fad diet, f

"the strange phenomenon with fad diets where they seem to work well for early adopters and not so well after they catch on. In the early stages of a fad diet, food manufacturers haven't caught on, and dieters are forced to prepare food from scratch. In the later stages, you buy the frozen bag of "paleo" chicken nuggets from the freezer aisle or you unseal a quart of "vegan" milk in the morning when you have coffee. These products are not the same thing eaten by someone who cut up raw chicken and rolled it in cashew flour, or someone who blended their own almond-milk. " This is a great hypothesis that's worth testing. I'd love to see some market research evaluating how many people at the real thing in specific amounts vs shifted to processed foods that merely had the label. Then, also if they overate those foods due to the convenience or taste.