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Nutella Cafe tried to pull the same thing when they opened their first location in Chicago, and would stop taking orders until the line built up out the door ag
by guptaneil 7y ago
Nutella Cafe tried to pull the same thing when they opened their first location in Chicago, and would stop taking orders until the line built up out the door again. I'm guessing the strategy (rightfully) backfired, as the cafe looks generally empty these days.
Lines are great for hype, but don't try to artificially create them at the cost of customer experience.
- kevindong 7y agoI was interning in Chicago when they first opened. I remember looking at the menu and it was so thoroughly boring (i.e. normal bakery/diner goods, but made with Nutella) that I didn't even consider going there. It always blew my mind how long the line was when I walked by. It had to be just tourists who were willing to wait in that long of a line just for the novelty of being able to say they've been inside an official, Nutella-branded store.