In urban cities like SF people use Uber just as frequently. It isn't a once a week or once a month purchase. Point is Uber shares a lot of the same purchasing b

In urban cities like SF people use Uber just as frequently. It isn't a once a week or once a month purchase. Point is Uber shares a lot of the same purchasing behavior as a Starbucks customer (low dollar, high frequency) and would stand to benefit from a similar wallet app. I believe Uber is also working with some cities to be the app to buy public transit tickets from, so there is some path forward to using an Uber wallet to buy other things. And again, as I pointed out in my original comment, Starbucks is not just saving per coffee transaction fees - they are monetizing $1.6 billion worth of balances. They even consider "old" balances that haven't been touched in a long time an asset vs liability (e.g. forgotten gift cards become free money).