The two auto shops I've used in recent years were cases where I called someone on the telephone. I don't know how they handle scheduling on their end. It wasn't

The two auto shops I've used in recent years were cases where I called someone on the telephone. I don't know how they handle scheduling on their end. It wasn't part of the core interaction loop. Now that I think of it, the place I now prefer to go isn't just because they do good work but because of my human interactions with the people there. They were more personable. The experience felt better because of the people. None of the core part of my interaction required software. To continue the auto shop example, sure they use software for their invoices and to detect problems in vehicles. They don't have to do that for invoices. It's a choice. It's not in the critical path. Most small businesses shouldn't have to spend a ton of time marketing. That's outside their core work. Marketing takes on a variety of things including word of mouth. That will change over time and sure, people use software based ads. But, it's not required and not the core of the business.