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There's always an exception. While running a brick and mortar business for 3 years, I found that when parked around the corners (out of a courtesy to my custome
by dpcan 7y ago
There's always an exception. While running a brick and mortar business for 3 years, I found that when parked around the corners (out of a courtesy to my customers) I looked either out of business, closed, or dead.
Our business ran on weekends. Everyone else in our complex was closed on the weekends.
We started parking our cars up front because people were FAR more likely to come inside if it looked like other people were there.
Otherwise, we noticed that they would sometimes drive by slowly, try to peer in our windows, then drive off.
So, parking up-front for us was just marketing.
But I get it. Give the best spots to your customers if possible. The customer experience must be optimal. They aren't always right, but it can still feel good.
- hnick 7y agoDid you have any flags or flyers making it clear you were open? I've walked past more than one cafe with enough tinting on the window that I'd have no idea they are open, but they put an A-frame, flag, or something else outside to make it clear they are. It's pretty cheap compared to the alternative.