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>>Bose Active Noise Reduction Technology Interesting that Bose would license this out. Seems like Amazon would be a major threat to them.
by pavelmark 7y ago
>>Bose Active Noise Reduction Technology
Interesting that Bose would license this out. Seems like Amazon would be a major threat to them.
- throwanem 7y agoIt's just a white-label version. No IP licensing is necessary, or indeed at all likely; there'd just be a contract for the branding, and a post-final assembly step in which the branding is applied.
- hbosch 7y agoThis doesn't make them a threat, it makes them a customer. Clearly these are, more or less, Bose earbuds with Alexa built into them.